Rachael Does Design & Social By Nao
Your business called - it said it wants more impact
BUILT TO BE BOOKED
BRUNCH AND BRAND - SEPT EDITION
Wednesday 30th September 2026 - Blossom By The Courtyard. Lowton, Warrington. Brunch + first drink included.
You've got their attention.
Now make it ridiculously easy to buy from you.
A hands-on Brand & Brunch session about the bit between:
"Oooh, I like them..."
&
"Where do I pay?"
People Are Finding You.
They're Googling what you do, landing on your Instagram, checking out your website, hearing your name at networking events, being referred by previous clients.
Brilliant.
But then what? Can they immediately work out:
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what you actually sell?
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whether it's for them?
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where you're based?
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how much it costs?
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how to enquire?
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what happens next?
Getting someone to the point of buying isn't about one perfect sales page. It's everything they've seen, understood and experienced about your brand along the way.
Your Brand Starts The Sale Before You Do
Branding isn't the bit that happens before sales it's the bit that supports the sale.
A strong brand creates clarity around:
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What you offer.
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Who it's for.
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Why you're different.
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Where you sit in the market.
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Why you're worth the investment.
And it builds confidence on BOTH sides.
Your customer feels more confident choosing you.
And then YOU feel more confident saying:
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This is what I do.
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This is who it's for.
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This is what it costs.
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This is why it's worth it.
That changes the way you show up for your business, the way you talk about your offers, the way you price them and the way you ask people to buy. (and we know this, because we have been there - we didn't start our businesses with aligned branding and lots of sales...it took WORK)
Good branding doesn't just make you recognisable, it makes you consistent and confident and therefore - easier to trust and easier to buy from.
Clear Postitioning
Confidence before they enquire
A customer journey that makes sense
You don't need more people looking at your business.
An obvious next step
Messaging that supports the sale
Confidence actually asking for the sale
Introducing: Built to Be Booked
The September edition of Brunch & Brand is about understanding what actually takes someone from interested to invested.
More enquiries.
Better enquiries.
A smoother route from "I'm interested" to "I'm in" and the confidence to actively sell what you've built without apologising for it.
We're bringing brand strategy, customer journey and sales mindset together because your customers don't experience these things separately.
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What Makes This Different?
THIS ONE IS HANDS ON
We don't want you leaving with another massive list of things to sort "when you get a minute" but we're not just handing you a checklist and telling you to tidy up your Instagram either.
We're going to teach you how to look at your business like a strategist.
Where are people finding you? What do they understand about you when they get there? Does your positioning make you the obvious choice? Does your messaging build enough confidence to take the next step? Are you leading them towards the thing you actually WANT to sell? When they're ready... have you made it very bloody obvious what to do next?
Your customer journey isn't just a collection of links and buttons.
IT'S BRANDING!
Every click, message, page, price, interaction and decision is either building confidence in your business or creating another reason to hesitate. We'll help you understand what needs to happen at each stage and WHY, then you'll get your phone out, open your business and start putting it into practice.
Some fixes will take five minutes others might completely change how you position, sell or talk about your offer.
That's the whole point.
You're not leaving with a prettier Instagram bio, you'll be leaving understanding how your brand should move someone from finding you to feeling confident enough to buy from you.
WE'RE HELPING YOU TO:
✔ Understand how your brand, positioning and messaging influence the decision to buy
✔ Look at your business through your customer's eyes and spot where you're creating doubt, confusion or unnecessary friction
✔ Get clear on what you actually want to sell and make sure your brand is leading people towards it
✔ Build confidence at every stage, from somebody discovering you to deciding “Yep. They're the one.”
✔ Make it ridiculously easy for the right people to understand what you sell, why they need it and what to do next
✔ Sell your offers confidently, without shrinking, apologising or hiding behind your brand
✔ Make actual changes in the room so your customer journey is already stronger when you leave
Your brand isn't there to look good while someone decides whether to buy. Your brand is actively influencing that decision.
And Built to Be Booked teaches you how to make that influence intentional.
This Is Absolutely Not...
A lesson in sleazy sales tactics.
Complicated funnels.
“10x your conversions.”
Pressure selling.
Sales scripts.
Or being taught how to manipulate people into buying something they don't need. Nope. This is building a brand people feel confident buying from, making that buying journey ridiculously easy and having the confidence to actually tell people what you've got to sell.
No ick required. Pinky Promise!
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By The End Of The Morning, You'll Know...
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WHAT you're selling
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WHO you're selling it to
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WHY they should choose you
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WHERE your current customer journey is letting you down
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HOW your brand can make that decision easier
AND how you're going to confidently keep selling it.
It'll be a clear route from:
FIND YOU → TRUST YOU → WANT IT → BUY IT.
The Agenda
10:00 - FROM INTERESTED TO INVESTED (RACH) How your brand supports the sale Before we start fixing buttons and links, we need to look at the bigger picture. What are you actually trying to sell? Who needs to buy it? Why should they choose YOU? And does your brand currently give them enough confidence to make that decision? We’ll look at positioning, perception and messaging and how every interaction with your brand can move someone closer to buying... or give them another reason to hesitate. Good branding shouldn't just get you noticed, it should make choosing you feel like the obvious next step.
10:40 - CONTENT THAT CONVERTS - (NAO) Stop hoping that they will work it out and start to give them an obvious reason to buy. You know what you need to sell. Now we need to make sure your content is actually helping you sell it. We will get into what content needs to DO at different points in the buying journey, from getting the right people interested to building enough trust for them to take action. What needs saying? What needs repeating? Where are you assuming people already know too much? Content with a job to do. Not content for content's sake.
11:15 - BRUNCH Obviously. Food. Coffee. Catch-ups. New connections. And probably at least one: "OH MY GOD. I've just checked mine and..." We are here for it.
12:00 - FIND THE FRICTION - (RACH) Time to look at your business like a strategist. Phones out. Websites open. Google yourself. Now we're following the actual journey someone takes through YOUR business. Where do they find you? What do they understand when they get there? What builds confidence? Where does doubt creep in? And when they're ready to buy have you made the next step ridiculously obvious? Some things you'll fix there and then. Others might uncover a much bigger positioning, messaging or customer experience problem. We're not just making your journey easier, we're going to make every step work harder for the sale.
12:25 - UNAPOLOGETIC SELLING - (NAO) You have something worth buying so now you need to act like it. This is where we're getting out of our own bloody way. No hiding behind your portfolio. No apologising when you say the price. No posting endless helpful content and hoping someone eventually asks whether they can pay you. We will get into the mindset behind confidently standing in front of what you've built, talking about your offers and actually asking people to buy. If you genuinely believe your work can help someone... telling them about it shouldn't feel icky. It's part of the job.
1:00 - PUTTING IT ALL TOGETHER - (RACH + NAO) Brand. Content. Customer journey. Sales. None of it works in isolation. We'll bring everything from the morning together so you leave clear on what you're selling, how your brand supports it, what needs to be communicated and how you're going to make buying it a bloody easy decision. Then it's over to you for questions, feedback and the inevitable "while I've got you both..." conversations before we wrap at 1:30.
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It Is Generally A Sell Out 👀
"Awesome, as usual - belly fire ignited once again"
"I just love all of it! I'll be the person that attends every single one for forever I think! you'll never get rid of me. Ha!"
"The idea of showing up strategically is really helpful and making sure what we share is relevant to our values / builds connection."
"I made so many notes… my brain just can’t process it all yet."
"It was all gorgeous and everything was made so easy. Organisation was incredible. Food was fab."
Who's hosting?
Rachael Does Design
Brand & Website Strategist
I help business owners define their positioning and communicate it clearly.
Social by Nao
Brand-to-Content Coach
I help business owners turn that clarity into content that actually works.
Between us, we’ve worked with hundreds of businesses who all hit the same stage:
The business grows… but the brand hasn’t caught up yet.
That’s exactly why this event exists.
When we work together - We bridge the gap between brand and visibility.
What does it cost to come?
3.5 hour strategy session
Guided workbook to take home
Brunch + first drink
A small room of like-minded business owners
£50
Browse the brunch menu
We know all foodies love to browse the menu of a new place before they get there - because that's what we do! There are vegan and vegetarian options available too! We would LOVE a pre order too - just pop it on your notes on when you book your ticket!
FAQ's
Rachael Does Design & Social By Nao
Your business called - it said it wants more impact