top of page

I am pretty sure you are not here because you think you just need a new logo for your business and that will fix all of your problems...

You are here because you are ready show up as the expert you are, you just know you can't do that yourself. You're an expert in your field - not in brand strategy and design. (That's my job!)

 

The Identity Shift is a full brand design experience that aligns your visuals, voice and market positioning with the services you actually offer.

 

It’s time for your brand to do you justice and shout about the work you’re already known for.

Q3KeepitFresh-43.jpg
RachaelLyons-7.jpg

Brand Design

STRATEGIC BRAND DESIGN PACKAGE.

A bespoke brand identity, built with strategy, clarity and YOUR signature spark.
For founders who are ready to refine, realign and show up in their full power. I know it's every business owners dream to be the recommended business in the room - let's create that.

YOUR BUSINESS IS ALREADY BRILLIANT - LET'S GET IT NOTICED

This package is perfect for you if...

- You're a start up that sweats the small stuff and wants things done right from the start

- You’ve outgrown your current branding and it no longer reflects your direction or level of service

- You’re ready to feel clear, confident and consistent across every part of your business and marketing efforts

- You want to hand things over to someone who gets it - and brings strategy, care and vision to the process

- You’re craving a brand identity that supports your growth

- You want to stop tweaking and just power forwards at what you're good at

KIFQ2Rachael-1.jpg

What's Included

EVERYTHING YOU NEED FOR A BRAND THAT GROWS WITH YOU

The Identity Shift is a bespoke experience, built around your business, your voice and your goals. No templates. No generic visuals. Just a strategic, personality-led identity that sets the tone of your business and gets you noticed.

STRATEGY & CLARITY

We begin with a focused workshop or in-depth questionnaire to uncover the heart of your business. Together, we’ll define your brand positioning, audience, messaging tone, and visual direction—so everything that follows is built on purpose, not guesswork.

THE VISUAL IDENTITY

From logos to colour palette and typography, I’ll craft a custom brand identity that aligns with your strategy and reflects your growth. You’ll receive:

  • A primary logo, secondary logo, and icon/monogram

  • A refined colour palette and font system

  • In depth Brand Guidelines

DELIVERY & TOOLKIT

Once everything is finalised, I’ll hand over a complete, ready-to-use brand package. This includes all logo files, brand elements in multiple formats and a simple, clear usage guide - so you know exactly how to keep things consistent.

OPTION ADD ONS

 

Want to go further? You can upgrade your experience with:

The Social Suite (custom social templates + banners)

The Icon Edit (10 more bespoke icons + style guide)

The Print Set (3 essential branded print pieces)

THE PROCESS

A confident step into your next level.

Whether you're refining, relaunching, expanding or simply ready to elevate your presence, this is the point where clarity, confidence and creativity finally come together.

TYPICAL INVESTMENT £3K +

Every brand is bespoke - with its own vision, audience and direction.
If your business needs additional deliverables - like custom illustrations, extra brand assets or a more tailored approach - we’ll shape the project to suit your goals.

FLEXIBLE PAYMENT PLANS ARE AVAILBLE - JUST ASK ME ABOUT THEM

Why it works.

A new logo doesn't get you anywhere. This package helps you to step fully into that CEO vision you have for yourself and your business goals, with a brand that reflects your bsuiness and valuesfrom the very first glance.

You’ll walk away with:

  • A cohesive, strategic visual identity

  • Clearer messaging and positioning

  • Confidence in how you’re showing up

  • A brand you can grow with, not outgrow

Rachael Lyons - Rachael Does Design Owner - On a call with a client__edited_edited.jpg
RachaelLyons-2.jpg

What my clients are saying

Working with Rachael on my branding was a game-changer! Before, my business didn't really have a clear identity and my branding was all over the place as I DIY'd it myself.

Now, my brand feels strong, professional, and really reflects what the business is all about. Looking at it makes me happy!

100% recommend.

Do you have questions?

Previous Brands

Other Ways Of Working Together

NOT QUITE SURE WHAT YOU'RE LOOKING FOR?

Every step you take to elevate your brand is a powerful one and it doesn’t all have to happen at once.

 

The typical stages are 1. Brand Design 2. Website Design 3. Design Support - but if you're not sure about the stage you're at, just pop me a message and I will over guidance to get you to where you need to be.

THE FULL REVEAL

BRAND & WEB DESIGN

Your brand and website - fully aligned & transformed.
The all-in-one experience for founders who want to elevate every touchpoint at once.

THE DIGITAL DROP

WEBSITE DESIGN

A custom website built with  strategy and ease. Perfect for service-led or product-based businesses ready to be taken seriously online.

THE DESIGN DROP

ONE CREATIVE DAY

A dedicated day of design support to tackle your important design tasks, website updates, social graphics, print materials and more. 

If you're not sure what you need - that's ok! Just reach out and we will chat it through - I am here to support you and your business, not make a hard sale. If you walk away from a chat with me with clarity and nothing else - I am winning!

bottom of page