BRAND CONSULTANCY
BUILD THE BRAND BEHIND THE VISUALS.
Turn the business you’ve grown into a brand that can keep growing, without everything always relying on you.
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Ongoing brand consultancy for businesses that are ready to improve the customer journey, strengthen retention, launch better and put the right communication behind what they’re building.
A GREAT BAND ISN'T JUST WHAT PEOPLE SEE
It’s what happens when they enquire.
When they book.
What lands in their inbox next.
How easy it is to buy.
The experience they have with you.
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What happens afterwards and whether they come back or tell somebody else about you.
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That’s the stuff I want to get into with you.
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You can have the best-looking brand in the world, but if everything behind it relies on you remembering what needs to happen next, there’s work to do.
THE BUSINESS HAS GROWN.
BUT HAS EVERYTHING BEHIND THE BRAND GROWN WITH IT?
You’ve got customers. You’ve got offers. You might have a team or trusted people around you.
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But you’ve also got things that still depend on you.
- The email you remember to send.
- The follow-up that happens when there’s time.
- The launch that starts from scratch every single time.
- The new service that gets added without really thinking about how it fits with everything else.
- The brilliant idea sitting in your notes because making it happen feels like opening another can of worms.
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You defo don’t need more ideas - you've go them coming out of your ears. You need someone who can look across the whole thing, spot what’s missing and help you put the right things in place and execute the ideas for where the business is going next.
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That’s where I come in.
I’M NOT HERE TO HAND YOU AN ACTION PLAN AND DISAPPEAR.
I WANT TO GET INTO BUSINESS WITH YOU.
What are you working towards? What’s coming up? Where are customers dropping off? What are you doing manually that shouldn’t need you anymore?
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What needs putting in place now so you can do the next one bigger, better and without creating chaos again behind the scenes?
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We might map the customer journey around a new launch or build the communication that happens before and after someone buys, we can even look at how you turn first-time customers into repeat ones and plan how a new service fits into the wider brand.
Work out why something you’re selling isn’t quite landing or take the idea that’s been sitting in your head for six months and actually work out how we make it happen.
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Different business. Different priorities.
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The point is that we’re not spending every month talking about what you could do or just catching up on hat went right the month before. We’re putting brand growth processes in place.
GROW THE BUSINESS but not the choas.
As the business grows, there are more customers, more communication, more offers, more moving parts and a hell of a lot more to remember and if every new idea creates another manual job for you, eventually growth just means more work.
I want to change that.
Your customers should know what’s happening. Your team should know what happens next. Your launches shouldn’t need reinventing every time. Your best customers shouldn’t disappear the second they’ve paid you and the whole thing shouldn’t rely on you remembering to send an email at 9pm.
When the brand behind the visuals is working properly, you’ve got something you can actually build on and that tends to mean...less firefighting, better customer experience, more repeat business and even more room to grow.
YOUR BRAND SHOULDN’T ONLY WORK WHEN YOU’RE THERE TO HOLD IT TOGETHER.
Imagine the difference between:
“We should probably follow those customers up.”
and knowing it already happens.
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Between:
“We need to launch this new thing.”
and already having a customer journey and communication structure we can build from.
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Between:
“I know we could be doing more with our existing customers.”
and having a plan for what happens after somebody buys.
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That’s the transformation I’m interested in - absolutely not adding more and more to your plate but building a better way for the business you already have to work.
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What could we work on?
WHERE IS THE BUSINESS LEAKING TIME, MONEY OR OPPORTUNITY? OR SHOULD I SAY - WHATS MAKING YOU STRESSED AND REACTIVE AND IN TURN LETTING DOWN YOUR CUSTOMER EXPERIENCE?
CUSTOMER JOURNEYS
What happens from first finding you to buying, receiving and coming back. We’ll look at the whole journey and tighten up the bits that aren’t doing enough.
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LAUNCHES + CAMPAIGNS
Stop rebuilding everything from scratch every time you’ve got something new to sell. We’ll plan the journey, communication and brand touchpoints around what you’re putting into the world.
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CUSTOMER COMMUNICATION
Give people the right information at the right time, without you manually holding it all together.
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RETENTION + REFERRALS
Don’t let a brilliant customer disappear the second the invoice is paid.
We’ll look at what happens afterwards and build better opportunities to stay remembered, encourage repeat business and generate referrals.
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BRAND TOUCHPOINTS
Make sure every interaction actually feels like it belongs to the same business.
From what lands in their inbox to what they receive after buying.
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WEBSITE + DIGITAL JOURNEY
Your website doesn’t exist in isolation.
We’ll look at how customers move through it, where you’re sending them and what happens once they take action.
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BRAND GROWTH
New service. New offer. New audience. New direction.
We’ll make sure what you’re adding actually fits into the business you’ve already built rather than bolting another random thing onto the side of it.
WHAT'S INCLUDED?
MONTHLY 90-MINUTE STRATEGY SESSION
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The proper sit-down.
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What’s happening, what’s coming, what have we learnt and what are we working on next?
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30-MINUTE MONTHLY CHECK-IN
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A shorter session between our bigger calls.
This is to keep things moving and deal with anything that’s cropped up.
WHATSAPP ACCESS TUESDAY - THURSDAY​
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For the ideas, questions and “Rach, can you have a look at this?” moments that probably can't need to wait until our next call.
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ONGOING REVIEW + DIIRECTION​
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I’m looking at what you’re creating, spotting the gaps, asking the questions and helping keep everything moving in the same direction.
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TWO WAYS TO HAVE MY BRAIN IN YOUR BUSINESS.
BRAND CONSULTANCY
WE DECIDE WHAT NEEDS TO HAPPEN. YOUR TEAM MAKES IT HAPPEN.
I’m alongside you strategically every month, helping you plan, review, improve and make better decisions around the brand, customer journey and what you’re building next.
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You’ll have the thinking, direction and ongoing input from me, with your team or trusted suppliers taking care of the implementation.
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Best for established businesses with people around them who can take the strategy and run with it.
£750 / MONTH
3-month minimum
ADD A STUDIO DAY
WE DECIDE WHAT NEEDS DOING.
THEN I BUILD IT.
Everything included in Brand Consultancy, plus one dedicated day in my studio every month to turn what we’ve planned into something real.
That might be a landing page | Email design | Campaign assets | A customer guide | A sales deck | Website updates.
Or whatever we’ve identified as the priority for that month. It means you won't have to brief another designer, translate the strategy or leave the brilliant plan sitting in a Google Doc for the next six months. We decide what needs doing. Then I get on with it.
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£1,100 / MONTH
3-month minimum
Additional Studio Days can be added at a reduced rate when there’s more to get through.
What does that actually look like?
LET ME SET THE SCENE...
Imagine you're running a sell-out seasonal event...getting the tickets on sale is one part of the job isn't it.
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But how are we building anticipation for the event before hand?
What happens after someone books?
Do they immediately get everything they need?
Do you build excitement before they arrive?
What happens afterwards?
Are you asking for the review while they're still buzzing?
Are those customers hearing from you again?
Do they get first dibs next year?
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And most importantly, does all of that happen automatically, or does it depend on you remembering to do it?
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That's the kind of thing I'm looking for.
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It doesn't have to be an event - it could be your bread and butter service that you sell every single day, it could be an annual campaign, a new product, membership, physical shop., service business...every one of those little moments affects how the customer experiences your brand and how much work it takes you to run it.
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That's the brand behind the visuals.
A FEW THINGS YOU MIGHT BE WONDERING
YOU’VE BUILT THE BUSINESS.
NOW LET’S MAKE SURE THE BRAND CAN KEEP UP WITH IT.
I know you don't need another folder full of ideas, I also know you need the customer journey, communication and brand experience around what you're building to actually work and someone looking across the whole thing.
Spotting the gaps.
Thinking ahead.
Asking the questions you haven't thought to ask.
Helping you turn the ideas into something the business can actually use.
If you're ready for another brain in the business, let's talk.