BRAND CONSULTANCY
Ready to BUILD THE BRAND BEHIND THE VISUALS?
I want to help you to turn the business you’ve grown into a brand that can keep growing.
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This is ongoing brand consultancy for businesses that know that their businesses are always growing and improvements to the customer journey, retention, launches and service come hand in hand with that and by putting the right communication behind what's being built will help skyrocket that growth and confidence.
I KNOW YOU ALREADY KNOW THAT A GREAT BRAND ISN'T JUST WHAT PEOPLE SEE
It’s what happens when they enquire.
When they book.
What lands in their inbox next.
How easy it is to buy.
The experience they have with you.
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That’s the stuff I want to get into with you.
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You can have the best-looking brand in the world, but if everything behind it doesn't make the client feel seen, valued and heard - we have got work to do.
THE BUSINESS is growing...
WE KNOW THAT FOR A FACT - BUT IS THE BRAND GROWING WITH IT?
You’ve got customers. You’ve got offers. You might have a team or trusted people around you.
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But you’ve also got things that still depend on you.
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The offer that’s no longer quite working.
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The launch without a clear plan behind it.
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The new service added without considering where it sits in the bigger picture.
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The marketing that’s busy, but not necessarily moving the business anywhere.
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The big idea you can see the potential in, but can’t quite work out what to do with next.
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You defo don’t need more ideas - you've go them coming out of your ears. You need someone who can look across the whole thing, spot what’s missing and help you put the right things in place and execute the ideas for where the business is going next.
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That’s where I come in.
I’M NOT GOING TO HAND YOU AN ACTION PLAN AND DISAPPEAR.
I AM GOING TO GET INTO BUSINESS WITH YOU.
I want to know - what are you working towards? What’s coming up? Where are customers dropping off? What processes have you got in place to allow to to be less reactive and more proactive?
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What needs putting in place now so you can do the next thing you want to do - bigger, better and without creating anymore chaos behind the scenes?
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We might map the customer journey around a new launch or build the communication that happens before and after someone buys, we can even look at how you turn first-time customers into repeat ones and plan how a new service fits into the wider brand.
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Let's take the idea that’s been sitting in your head for six months and actually work out how we make it happen.
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Different businesses. Different priorities.
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The point is that we’re not spending every month talking about what you could do or just catching up on hat went right the month before. We’re putting brand growth processes in place.
​As the business grows, the decisions get bigger too.
There are more opportunities. More ideas. More ways you could market them and a lot more riding on choosing the right ones.
That’s where having someone outside the business becomes very useful. I want to help you see the bigger picture.
What are we actually trying to grow? What’s getting in the way? Which ideas are worth pursuing? What needs changing and what absolutely doesn’t?
Growth doesn’t always mean adding more.
Sometimes it means simplifying what’s already there, spotting the opportunity you’re sitting on, making a decision you’ve been circling for months or finally putting a proper plan behind where you want the business to go.
That’s the work we do together.
What could we work on?
Where is the business losing time, money or opportunity and what could be working harder?
CUSTOMER JOURNEYS
What happens from first finding you to buying, receiving and coming back. We’ll look at the whole journey and tighten up the bits that aren’t doing enough.
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LAUNCHES + CAMPAIGNS
Stop rebuilding everything from scratch every time you’ve got something new to sell. We’ll plan the journey, communication and brand touchpoints around what you’re putting into the world.
CUSTOMER COMMUNICATION
Give people the right information at the right time, without you manually holding it all together.
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RETENTION + REFERRALS
Don’t let a brilliant customer disappear the second the invoice is paid.
We’ll look at what happens afterwards and build better opportunities to stay remembered, encourage repeat business and generate referrals.
BRAND TOUCHPOINTS
Make sure every interaction actually feels like it belongs to the same business.
From what lands in their inbox to what they receive after buying.
WEBSITE + DIGITAL JOURNEY
Your website doesn’t exist in isolation.
We’ll look at how customers move through it, where you’re sending them and what happens once they take action.
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BRAND GROWTH
New service. New offer. New audience. New direction.
We’ll make sure what you’re adding actually fits into the business you’ve already built rather than bolting another random thing onto the side of it.
WHAT'S INCLUDED?
MONTHLY 90-MINUTE STRATEGY SESSION
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The proper sit-down.
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What’s happening, what’s coming, what have we learnt and what are we working on next?
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30-MINUTE MONTHLY CHECK-IN
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A shorter session between our bigger calls.
This is to keep things moving and deal with anything that’s cropped up.
WHATSAPP ACCESS TUESDAY - THURSDAY​
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For the ideas, questions and “Rach, can you have a look at this?” moments that probably can't need to wait until our next call.
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ONGOING REVIEW + DIRECTION​
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I’m looking at what you’re creating, spotting the gaps, asking the questions and helping keep everything moving in the same direction.
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TWO WAYS TO HAVE MY BRAIN IN YOUR BUSINESS.
OPTION ONE
BRAND CONSULTANCY
WE DECIDE WHAT NEEDS TO HAPPEN. YOUR TEAM MAKES IT HAPPEN.
I’m alongside you strategically every month, helping you plan, review, improve and make better decisions around the brand, customer journey and what you’re building next.
You’ll have the thinking, direction and ongoing input from me, with your team or trusted suppliers taking care of the implementation.
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Best for established businesses with people around them who can take the strategy and run with it.
£750 / MONTH
3-month minimum
OPTION TWO
ADD A STUDIO DAY
WE DECIDE WHAT NEEDS DOING. THEN I BUILD IT.
Everything included in Brand Consultancy, plus one dedicated day in my studio every month to turn what we’ve planned into something real.
That might be a landing page | Email design | Campaign assets | A customer guide | A sales deck | Website updates.
Or whatever we’ve identified as the priority for that month. It means you won't have to brief another designer, translate the strategy or leave the brilliant plan sitting in a Google Doc for the next six months. We decide what needs doing. Then I get on with it.
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£1,100 / MONTH
3-month minimum
Additional Studio Days can be added at a reduced rate when there’s more to get through.
What does that actually look like?
LET ME SET THE SCENE...
Imagine you're running a sell-out seasonal event...getting the tickets on sale is one part of the job isn't it.
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But how are we building anticipation for the event before hand?
What happens after someone books?
Do they immediately get everything they need?
Do you build excitement before they arrive?
What happens afterwards?
Are you asking for the review while they're still buzzing?
Are those customers hearing from you again?
Do they get first dibs next year?
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And most importantly, does all of that happen automatically, or does it depend on you remembering to do it?
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That's the kind of thing I'm looking for.
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It doesn't have to be an event - it could be your bread and butter service that you sell every single day, it could be an annual campaign, a new product, membership, physical shop., service business...every one of those little moments affects how the customer experiences your brand and how much work it takes you to run it.
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That's the brand behind the visuals.
A FEW THINGS YOU MIGHT BE WONDERING
YOU’VE BUILT THE BUSINESS.
NOW LET’S MAKE SURE THE BRAND CAN KEEP UP WITH IT.
I know you don't need another folder full of ideas, I also know you need the customer journey, communication and brand experience around what you're building to actually work and someone looking across the whole thing.
Spotting the gaps.
Thinking ahead.
Asking the questions you haven't thought to ask.
Helping you turn the ideas into something the business can actually use.
If you're ready for another brain in the business, let's talk.