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THE Identity Shift

MAKING SURE YOU BRAND FEELS ALIGNED, ALLOWING YOU TO FOCUS ON THE BUSINESS

A bespoke brand identity, built with strategy, clarity and a signature spark.
For founders who are ready to refine, realign and show up in their full power.

You’re already doing brilliant work.


You’ve grown your audience, refined your offer, evolved as a business owner - but your branding hasn’t quite kept pace.

The Identity Shift is a full brand design experience that aligns your visuals, voice and positioning with the business you’ve actually become. It’s time for your brand to do justice to the work you’re already known for.

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YOUR BUSINESS IS ALREADY BRILLIANT - LET'S GET IT NOTICED

This package is perfect for you if...

- You're a start up that sweats the small stuff and you're putting your best foot forward

- You’ve outgrown your current branding and it no longer reflects your direction or quality
- You’re ready to feel clear, confident and consistent across every part of your business and marketing efforts
- You want to hand things over to someone who gets it - and brings strategy, care and vision to the process
- You’re craving a brand identity that actually supports your growth, instead of holding you back
- You want to stop tweaking and finally feel proud to show up

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What's Included

EVERYTHING YOU NEED FOR A BRAND THAT GROWS WITH YOU

The Identity Shift is a bespoke experience, built around your business, your voice and your goals. No templates. No generic visuals. Just a strategic, personality-led identity that sets the tone of your business and gets you noticed.

STRATEGY & CLARITY

We begin with a focused workshop or in-depth questionnaire to uncover the heart of your business. Together, we’ll define your brand positioning, audience, messaging tone, and visual direction—so everything that follows is built on purpose, not guesswork.

THE VISUAL IDENTITY

From logos to colour palette and typography, I’ll craft a custom brand identity that aligns with your strategy and reflects your growth. You’ll receive:

  • A primary logo, secondary logo, and icon/monogram

  • A refined colour palette and font system

  • In depth Brand Guidelines

DELIVERY & TOOLKIT

Once everything is finalised, I’ll hand over a complete, ready-to-use brand package. This includes all logo files, brand elements in multiple formats and a simple, clear usage guide - so you know exactly how to keep things consistent.

OPTION ADD ONS

 

Want to go further? You can upgrade your experience with:

The Social Suite (custom social templates + banners)

The Icon Edit (10 more bespoke icons + style guide)

The Print Set (3 essential branded print pieces)

THE PROCESS

A confident step into your next level.

Whether you're refining, relaunching, expanding or simply ready to elevate your presence, this is the point where clarity, confidence and creativity finally come together.

TYPICAL INVESTMENT £3K +

Every brand is bespoke - with its own vision, audience and direction.
If your business needs additional deliverables - like custom illustrations, extra brand assets or a more tailored approach - we’ll shape the project to suit your goals.

FLEXIBLE PAYMENT PLANS ARE AVAILBLE - JUST ASK ME ABOUT THEM

Why it works.

A new logo doesn't get you anywhere. You’re not starting from scratch - you’ve already done the ground work. This package helps you step fully into that full vision, with a brand that reflects your bsuiness from the very first glance.

You’ll walk away with:

  • A cohesive, strategic visual identity

  • Clearer messaging and positioning

  • Confidence in how you’re showing up

  • A brand you can grow with, not outgrow

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What my clients are saying

Working with Rachael on my branding was a game-changer! Before, my business didn't really have a clear identity and my branding was all over the place as I DIY'd it myself.

Now, my brand feels strong, professional, and really reflects what the business is all about. Looking at it makes me happy!

100% recommend.

Do you have questions?

Previous Brands

Other Ways Of Working Together

NOT QUITE SURE WHAT YOU'RE LOOKING FOR?

Every step you take to elevate your brand is a powerful one and it doesn’t all have to happen at once.

 

The typical stages are 1. Brand Design 2. Website Design 3. Design Support - but if you're not sure about the stage you're at, just pop me a message and I will over guidance to get you to where you need to be.

THE FULL REVEAL

BRAND & WEB DESIGN

Your brand and website - fully aligned & transformed.
The all-in-one experience for founders who want to elevate every touchpoint at once.

THE DIGITAL DROP

WEBSITE DESIGN

A custom website built with  strategy and ease. Perfect for service-led or product-based businesses ready to be taken seriously online.

THE DESIGN DROP

ONE CREATIVE DAY

A dedicated day of design support to tackle your important design tasks, website updates, social graphics, print materials and more. 

If you're not sure what you need - that's ok! Just reach out and we will chat it through - I am here to support you and your business, not make a hard sale. If you walk away from a chat with me with clarity and nothing else - I am winning!

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