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MORE THAN THE VISUAL

A strong brand is more than the visual identity you see on the surface. It goes a lot deeper than a logo and colour palette. It’s powered by a strategy informed by your mission and core values, and is built with your goals and audience in mind.

 

Brand strategy is essential for growth in your business. It gives you clarity on what you do, on how you help, and how you stand out. That’s why every single one of Rachael Does Design’s services includes brand strategy, even the website design. 

 

And because longevity is important, each service also exists to help you in the long-term; whether that's with brand guidelines, or on-site SEO, I make sure that you’re ready to hit the ground running when we finish working together. 

 

Know what you’re looking for already?

BRANDING

Whether you’re looking to establish yourself, embark on your growth journey, or feel empowered to reach new heights, Rachael Does Design has a branding option to suit your business.  

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ESTABLISH

New to business and been thinking about getting a logo designed? Let’s go further than that. Hit the market with a BOOM with the Establish package, a small (yet scalable) branding kit that’ll establish your brand and get you off the ground.

What’s included:

  • In-depth brand blueprint questionnaire

  • Primary logo

  • Secondary logo

  • Colour palette

  • Font pairings

  • A basic branding board to refer back to and keep you on track.

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EMBARK

You’ve DIY’ed your branding, but now your business is growing FAST – and outgrowing your existing visual identity. Embark on a journey of realignment with bespoke, strategic branding. The Embark package digs deep into everything you’ll need to align your business values, mission, and goals, with visuals that stand out from the crowd and call in your audience.

 

What’s included:

  • In-depth brand blueprint questionnaire

  • 1hr one-to-one call to dig deep into your strategy and ensure all avenues are covered

  • Full logo suite, colour palette and typography

  • Social media templates and design (x 2 platforms)

  • 1 x print asset (eg. business cards)

  • Brand pattern and usable assets

  • Mock-ups

  • Brand guidelines

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EMPOWER

You’re established, you’ve embarked on your journey of growth, and you’ve got consistent clients. But it feels like time for a refresh, to rejuvenate your business and reposition yourself as the ‘go-to’ in your industry. The Empower package is here to help you to scale, align, and provide a memorable client experience from step one. Because you do more than just provide a product or a service – you provide an experience. 


What’s included:

  • All the benefits of Embark, PLUS

  • Additional 1hr to strategise

  • Full strategy document, with in-depth competitor research

  • x5 print designs, from shop front to labels

  • 2 weeks post project support, via email or whatsapp

  • Email newsletter template

  • Brand guidelines

READY TO REALISE YOUR BRANDS POTENTIAL?

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WEBSITE DESIGN

You’ll know by now that Rachael Does Design is all about strategic branding. The same applies for web design. Your website is an important element of what makes an impactful brand, but it needs to be in alignment with your brand strategy.


For this reason, I only work on websites for businesses that have strong branding in place (it doesn’t have to have been done by me!), or are wanting to add a website to their branding package. Each website comes with SEO research and optimisation, ready to get your business visible.

IMPACT

BRAND AND WEB DESIGN

New to business and want to make an IMPACT from the get-go? The Impact brand and web design combo is here to help craft a memorable, strategic, and scalable brand, and turn it into a high-converting website that magnetises your ideal clients. 

 

What you get:

  • Brand blueprint questionnaire

  • Full logo suite

  • Colour palette

  • Typography

  • Photography direction/stock photos x 8

  • Project management and helpful tips  trello board

  • 8 page informational website design

  • Google My Business set up

  • SEO research and implementation

  • Personalised step-by-step “how to” video

  • BONUS - digital marketing hints and tips document

EXPAND

INFORMATIONAL WEBSITE

Perfect for the service-based business with a clear direction. Promote your services, educate your audience, build trust, and set yourself apart with an informational site, which includes: 

  • Website goals workbook

  • 8 page website design 

  • Google My Business set up

  • SEO research and implementation

  • Personalised step-by-step ‘how-to’ video

  • BONUS - Digital marketing hints and tips document

EMPOWER

E-COMMERCE WEBSITE

Perfect for product-based businesses who have big goals, want a seamless client experience, and to make more sales. Included:

  • Website goals workbook

  • 8 page ecommerce website design 

  • Google My Business set up

  • SEO research and implementation

  • 10 products uploaded to shop

  • Personalised step-by-step ‘how-to’ video

  • BONUS - Digital marketing hints and tips document

SHALL WE CRAFT A STAND OUT WEBSITE?