Brand Strategy, Visual Identity, Social Media, Print

Soph-Flora came to Rachael Does Design just before their launch into a full time business. Soph-Flora was well established as a side hustle, but the day came to make it into something more permanent. Sophy, owner and founder gave up her full time job to dive in and do something that she was passionate about - helping mums and busy professionals stay on top of the jobs that weigh them down.

Soph-Floras visual identity is bold, fun and welcoming. It expresses passion and knowledge in the industry without blending into the background.

The aim was to create something memorable - I think we hit the nail on the head!